With the advent of the digital age, user research has become the key to product success. However, in practice, many product managers fail to meet the market demand due to insufficient understanding of user needs or improper methods.
Therefore, we invited Wei Ran, Product Manager of Aimpower, to bring this course.
This course will provide an in-depth look at common user research misconceptions, combined with cutting-edge trends in Silicon Valley, to help you master the right user research techniques and lay a solid foundation for product success.
1. Introduction
2. Why should I care about user research?
3. What are those common mistakes? And how can I avoid them?
- 3.1 Mistake 1：Not defining clear research objectives
- 3.2 Mistake 2：Inappropriate research methods
- 3.3 Mistake 3：Neglect bias and errors from survey projects
- 3.4 Mistake 4：Neglect bias and errors in interviews
4. UX research trends in Silicon Valley
5. Conclusion
